The Nest / ROP Business Management
Teacher: Ms. Jeannie Chufo / E-mail: Jeannie.chufo@sduhsd.net
Phone: 858-350-0253 X4128 / The Nest website: www.theccanest.com
Teacher website: www.chufo.weebly.com Café phone x4155 / kitchen x4009
The Nest Mission Statement: “The Nest is a student-run cafe that promotes individual and collective well-being through quality service and food. It encourages student expression and captures the many creative facets of the CCA community” (class of 2012).
The context for how this class will work: Ken Robinson, an expert on creativity, criticizes the traditional public school system as a process that teaches students out of their creativity in part because we (educators) make young people failure phobic. We literally teach students how to fear making a mistake and therefore make them unwilling to explore all of their talents. With this in mind, I would like to model the Nest class after the notion that this is a “business laboratory for creativity and exploring one’s talents” (Robinson).
We will look at the Nest class as a team that will bring to our business lab a diverse set of talents and skills. Each year our team will have wild ideas that are sure to run the risk of failure in varying degrees. Embrace the failure. I am not speaking of “failure” in relation to your grade, but rather failure in relation to trying new ideas, and taking calculated business risks. I want you to know that greatness is around the corner if you are willing to learn and learning takes courage. This class should be about vision, creativity, and the courage to execute it. To all who sign on, I look forward to seeing what kind of business season we shall have.
Course Expectations: This Business Management class will introduce you to the process of creating and managing a business using the Nest as our “test lab.” You will learn about the different areas of business – accounting, marketing, finance, management and human resources through internet research, projects, job shadows, interviews, guest speakers, and work experience in “The Nest.”
In the final weeks of the course you will be tasked with creating a team to develop your own business idea, to create a Business Model Canvas, and then finally to professionally pitch your idea.
The term will be divided into three phases within our eighteen weeks:
1) First 7 weeks: Covers introductory business concepts & is preparation for the business take-over. During this phase of the class, you will learn how to self-brand, interview for a job position, explore principles of business, research characteristics of entrepreneurship and business types, perform basic accounting, research legislation related to the Nest café, create a marketing plan and practice professional pitches.
2) Second 6 weeks: Student Management of the Nest: During this phase of the class, you will be meeting with business sector mentors, developing business ideas, and running the Café space within our school.
a. Within this 6 week takeover the following organizational structure will be as follows:
1) Event Team: Music, booking of the space, team leaders for our one campus event.
2) Food Organization: (Responsible for coming up with recipes, scheduling food prep)
3) Curators: (Inside décor must rotate twice for themed event & outdoor plans presented to parent foundation);
4) ECO team: (Garden management; composting program, recycling within the Nest)
5) Executive team: (Chief Executive Officer (CEO) &Chief Financial Officer (CFO)
After creating an online profile and resume/cover letter, you shall interview with management for a place in one of the teams. Management positions are open for students who are looking to step up as leaders within The Nest.
3) Final 5 weeks: Entrepreneurial Pitch and Business Model Canvas Development: In the final phase of this course, you will create a professional pitch and Business Model Canvas of your team’s idea.
Lunch shifts: As the Nest is a live business, we are challenged with opening the Nest while we are developing strategic teams to help grow/evolve. Therefore, each student will be required to work with a crew at lunch in the Nest for a minimum of 8 shifts per term (That’s once a week during our 6 week take-over, and twice in the last five weeks of the term.) These work shifts are mandatory. You are making a commitment to the Nest’s success, ergo you need to support us and make sure you arrive on time.
Lunch shift: 10:15 – to 12:00 / Late -start lunch shift: 10:45 to 12:30
Note: On days you work a lunch shift you will be 10 to 15 minutes late to your third period class. It is your responsibility to inform your teacher BEFORE your shift and to keep up with your classwork accordingly. At the end of your shift you will receive an official Nest pass to give to your third period teacher.
At the end of each shift you will need to fill out a reflection sheet, to evaluate your experience and to verify your work shift. Additionally, when you are scheduled to work in the Nest, you will eat your lunch before the end of our class period so that you will be ready and prepared to work in the Nest at lunch. When you work you will be given a $3.50 food allocation that may be used only on the day of your shift.
Events & Fundraising: A huge part of our success is dependent upon the fabulous events you plan and execute in the Nest. Past successes include Bobachella, Poetry Unfold, Jazz Concerts, DJ’s, Ice Cream Socials, Art Shows, and student organized concerts. Each student will be required to participate in one fundraising event in the Nest during the term.
Our AMAZING Textbook:
Hsieh, Tony. Delivering Happiness. New York Hachette Book Group. 2010
Other additional readings: Gegax, Tom. The Big Book of Small Business. Collins Publishing. 2005; Godin, Seth. Poke the Box. Do You Zoom Inc. 2011; Godin, Seth. Purple Cow. Do You Zoom. 2002
Also, contemporary sources will be used, including articles from The New York Times, The Washington Post, The Economist, Time, Newsweek, etc.
Classwork and Homework : Assignments are varied in nature depending on which team you will be working with and what direction we take our business in. The following are some of the activities that we will complete in class:
• Work in the Nest during lunch time.
• Analyze and write responses related to our class reading and class discussions.
• Write a resume, cover letter and create an online portfolio.
• Interview for a job position within the Nest.
• Participate in a fundraising event, and one Nest class event.
• Write a business model canvas, prepare a pitch for a business idea.
• Learn about businesses and industries through projects, class text, and guest speakers.
• Take clear and concise notes during class lectures and guest speakers to learn business topics.
• Write thank you letters to guest speakers.
• Ask and interview potential customers about one’s business ideas and projects.
• Participate in the upkeep and maintenance of the space.
Late/Make-up Work: Late work is not accepted unless you have an excused absence. If you have an excused absence then it is your responsibility to find out what work and/or exams were missed on the day(s) of an absence and to complete and submit that work within three school days. No exceptions.
Academic Honesty:
The following is the district’s definition of plagiarism. Canyon Crest Academy supports the district and for that matter all learning institutions in valuing academic integrity in one’s work.
Plagiarism: Any intentional representation of another's ideas, words, or work as one's own. Plagiarism includes the misuse of published material, electronic material, and/or the work of other students. The original writer who intentionally shares his/her paper for another to copy, without the permission of the teacher, is also engaged in plagiarism.
GRADING: Here is the current breakdown of your grades
50 % Class Assignments/Quizzes/Reflections/Training Module completion
40 % Work Participation/ Management Team Participation
10 % Event & Fundraising participation
What are the Core Competencies of this course?
: ROP Business Ownership and Management is designed to cover all aspects of the business world. By the end of the course students are expected to have completed the following competencies:
Characteristics Of Entrepreneurship
The Student Contract:
I understand that in order to commit to this student run business I will need to work a minimum of 8 lunch shifts per semester term. Additionally, I will need to participate in one fundraising event and one additional Nest event per quarter term.
As a committed Nester, I have read the syllabus and understand the time commitment I am making for this class. Like ASB, this class requires me to work outside of the scope of the class lecture to gain the most from this experience.
Code of Conduct:
Within this class I understand and agree to support my teammates and to be good to the visitors of the Nest. I also understand that we are custodians of the space. The upkeep and preservation of this student space is my responsibility as well.
In the kitchen I agree to wear closed toed shoes, hair net and follow health and safety guidelines. Student Name: (Please print)_________________________________________
Student Signature: __________________________________________________
Date: _____________________________________________________________
Teacher: Ms. Jeannie Chufo / E-mail: Jeannie.chufo@sduhsd.net
Phone: 858-350-0253 X4128 / The Nest website: www.theccanest.com
Teacher website: www.chufo.weebly.com Café phone x4155 / kitchen x4009
The Nest Mission Statement: “The Nest is a student-run cafe that promotes individual and collective well-being through quality service and food. It encourages student expression and captures the many creative facets of the CCA community” (class of 2012).
The context for how this class will work: Ken Robinson, an expert on creativity, criticizes the traditional public school system as a process that teaches students out of their creativity in part because we (educators) make young people failure phobic. We literally teach students how to fear making a mistake and therefore make them unwilling to explore all of their talents. With this in mind, I would like to model the Nest class after the notion that this is a “business laboratory for creativity and exploring one’s talents” (Robinson).
We will look at the Nest class as a team that will bring to our business lab a diverse set of talents and skills. Each year our team will have wild ideas that are sure to run the risk of failure in varying degrees. Embrace the failure. I am not speaking of “failure” in relation to your grade, but rather failure in relation to trying new ideas, and taking calculated business risks. I want you to know that greatness is around the corner if you are willing to learn and learning takes courage. This class should be about vision, creativity, and the courage to execute it. To all who sign on, I look forward to seeing what kind of business season we shall have.
Course Expectations: This Business Management class will introduce you to the process of creating and managing a business using the Nest as our “test lab.” You will learn about the different areas of business – accounting, marketing, finance, management and human resources through internet research, projects, job shadows, interviews, guest speakers, and work experience in “The Nest.”
In the final weeks of the course you will be tasked with creating a team to develop your own business idea, to create a Business Model Canvas, and then finally to professionally pitch your idea.
The term will be divided into three phases within our eighteen weeks:
1) First 7 weeks: Covers introductory business concepts & is preparation for the business take-over. During this phase of the class, you will learn how to self-brand, interview for a job position, explore principles of business, research characteristics of entrepreneurship and business types, perform basic accounting, research legislation related to the Nest café, create a marketing plan and practice professional pitches.
2) Second 6 weeks: Student Management of the Nest: During this phase of the class, you will be meeting with business sector mentors, developing business ideas, and running the Café space within our school.
a. Within this 6 week takeover the following organizational structure will be as follows:
1) Event Team: Music, booking of the space, team leaders for our one campus event.
2) Food Organization: (Responsible for coming up with recipes, scheduling food prep)
3) Curators: (Inside décor must rotate twice for themed event & outdoor plans presented to parent foundation);
4) ECO team: (Garden management; composting program, recycling within the Nest)
5) Executive team: (Chief Executive Officer (CEO) &Chief Financial Officer (CFO)
After creating an online profile and resume/cover letter, you shall interview with management for a place in one of the teams. Management positions are open for students who are looking to step up as leaders within The Nest.
3) Final 5 weeks: Entrepreneurial Pitch and Business Model Canvas Development: In the final phase of this course, you will create a professional pitch and Business Model Canvas of your team’s idea.
Lunch shifts: As the Nest is a live business, we are challenged with opening the Nest while we are developing strategic teams to help grow/evolve. Therefore, each student will be required to work with a crew at lunch in the Nest for a minimum of 8 shifts per term (That’s once a week during our 6 week take-over, and twice in the last five weeks of the term.) These work shifts are mandatory. You are making a commitment to the Nest’s success, ergo you need to support us and make sure you arrive on time.
Lunch shift: 10:15 – to 12:00 / Late -start lunch shift: 10:45 to 12:30
Note: On days you work a lunch shift you will be 10 to 15 minutes late to your third period class. It is your responsibility to inform your teacher BEFORE your shift and to keep up with your classwork accordingly. At the end of your shift you will receive an official Nest pass to give to your third period teacher.
At the end of each shift you will need to fill out a reflection sheet, to evaluate your experience and to verify your work shift. Additionally, when you are scheduled to work in the Nest, you will eat your lunch before the end of our class period so that you will be ready and prepared to work in the Nest at lunch. When you work you will be given a $3.50 food allocation that may be used only on the day of your shift.
Events & Fundraising: A huge part of our success is dependent upon the fabulous events you plan and execute in the Nest. Past successes include Bobachella, Poetry Unfold, Jazz Concerts, DJ’s, Ice Cream Socials, Art Shows, and student organized concerts. Each student will be required to participate in one fundraising event in the Nest during the term.
Our AMAZING Textbook:
Hsieh, Tony. Delivering Happiness. New York Hachette Book Group. 2010
Other additional readings: Gegax, Tom. The Big Book of Small Business. Collins Publishing. 2005; Godin, Seth. Poke the Box. Do You Zoom Inc. 2011; Godin, Seth. Purple Cow. Do You Zoom. 2002
Also, contemporary sources will be used, including articles from The New York Times, The Washington Post, The Economist, Time, Newsweek, etc.
Classwork and Homework : Assignments are varied in nature depending on which team you will be working with and what direction we take our business in. The following are some of the activities that we will complete in class:
• Work in the Nest during lunch time.
• Analyze and write responses related to our class reading and class discussions.
• Write a resume, cover letter and create an online portfolio.
• Interview for a job position within the Nest.
• Participate in a fundraising event, and one Nest class event.
• Write a business model canvas, prepare a pitch for a business idea.
• Learn about businesses and industries through projects, class text, and guest speakers.
• Take clear and concise notes during class lectures and guest speakers to learn business topics.
• Write thank you letters to guest speakers.
• Ask and interview potential customers about one’s business ideas and projects.
• Participate in the upkeep and maintenance of the space.
Late/Make-up Work: Late work is not accepted unless you have an excused absence. If you have an excused absence then it is your responsibility to find out what work and/or exams were missed on the day(s) of an absence and to complete and submit that work within three school days. No exceptions.
Academic Honesty:
The following is the district’s definition of plagiarism. Canyon Crest Academy supports the district and for that matter all learning institutions in valuing academic integrity in one’s work.
Plagiarism: Any intentional representation of another's ideas, words, or work as one's own. Plagiarism includes the misuse of published material, electronic material, and/or the work of other students. The original writer who intentionally shares his/her paper for another to copy, without the permission of the teacher, is also engaged in plagiarism.
GRADING: Here is the current breakdown of your grades
50 % Class Assignments/Quizzes/Reflections/Training Module completion
40 % Work Participation/ Management Team Participation
10 % Event & Fundraising participation
What are the Core Competencies of this course?
: ROP Business Ownership and Management is designed to cover all aspects of the business world. By the end of the course students are expected to have completed the following competencies:
Characteristics Of Entrepreneurship
- Describe the contributions of small businesses.
- Compare the advantages and disadvantages of owning a business.
- Describe the characteristics of a successful entrepreneur.
- Assess your own ability to be a successful entrepreneur.
- Recognize entrepreneurial opportunities.
- Describe the advantages and disadvantages of proprietorships, partnerships, corporations, and cooperatives.
- Describe the differences between franchises and other forms of business organizations.
- Identify and analyze the market.
- Design a marketing plan.
- Develop strategies for keeping and increasing market shares.
- Explain the importance of customer service.
- Impact of social media and direct mail to a marketing plan.
- Identify channels of distribution
- Develop pricing strategies and techniques
- Develop a promotion plan
- Create product/service design and packaging.
- Explain the impact of E-commerce in a world economy
- Establish vision, goals, and objectives.
- Explain various managerial responsibilities.
- Demonstrate problem solving and decision making.
- Work as an effective team member
- Explain the importance of leadership within an organization.
- Complete an appropriate cover letter, resume, and job application
- Successfully completes an interview for a specific team within the Nest
- Plan personal needs
- Identify sources of personnel\develop and design hiring and training procedures
- Create a diagram of an organizational structure
- Write job descriptions for positions
- Describe the obligations employers have to employees
- Develop an employee benefit package along with financial implications to the company
- Describe the obligations employees have to employers
- Explore the regulations related to OSHA, Family and Medical Leave Act, Workers’ Compensation, Domestic Partners Rights, ADA, Sexual Harassment processes for employee rights and responsibilities
- Identify factors to be considered when selecting a business site
- Plan layout and facilities requirements for a business
- Complete a feasibility study for the location of a new business
- Understand lease negotiations and leasehold improvements
- Develop a business plan
- Conduct and analyze market research
- Develop financial plan
- Analyze proposed business situations and potential markets
- Understands contracts and negotiations
- Determine the financial needs of a new business
- Identify major sources of funding
- Evaluate the tradeoffs between debt and equity financing
- Analyze the cash flow of a business
- Analyze the financial health and net worth of a business
- Determine the break-even point for a business
- Maintain accounts receivable management, handle checks and balances
- Identify essential records needed for a day to day operation of a business
- Understands reasons for keeping business records
- Reconciles a bank statement
- Identify international trade opportunities and trends
- Describe the impact of cultural differences on business activities
- Explain the impact of government rules and regulations on a small business
- Identifies the methods for protecting intellectual property
- Explain the importance of ethical standards and social responsibilities in the business environment
- Demonstrate an understanding of ethical behavior by identifying appropriate responses to ethical dilemmas.
The Student Contract:
I understand that in order to commit to this student run business I will need to work a minimum of 8 lunch shifts per semester term. Additionally, I will need to participate in one fundraising event and one additional Nest event per quarter term.
As a committed Nester, I have read the syllabus and understand the time commitment I am making for this class. Like ASB, this class requires me to work outside of the scope of the class lecture to gain the most from this experience.
Code of Conduct:
Within this class I understand and agree to support my teammates and to be good to the visitors of the Nest. I also understand that we are custodians of the space. The upkeep and preservation of this student space is my responsibility as well.
In the kitchen I agree to wear closed toed shoes, hair net and follow health and safety guidelines. Student Name: (Please print)_________________________________________
Student Signature: __________________________________________________
Date: _____________________________________________________________